Advertise with us! A significant advantage of advertising on The SORC™ Radio Network is the ability to market to both local and national audiences. Radio is one of the few forms of advertising that allows the brand a large amount of control over who experiences the ad and when. … Radio advertisers can target by city, state, region or cover the globe! The SORC™ Radio Network combines the very latest technology and uniquely combines radio with streaming live and recorded video for rebroadcast. The SORC™ Radio Network broadcasts across Canada, the US and Mexico to between 30 and 50 million listeners/viewers. Radio advertising has not been at the forefront of advertising choices for many small and medium size companies, but that doesn’t mean it isn’t a viable option for getting new customers. For more than a decade, the trend has been for small and mid-sized companies to focus on growing their digital footprint – often at the expense of broadcast media. A digital footprint is your online identity and individuality and is what makes you unique. It is builds the online reputation, or impression depending on the things you do online. Throughout the decade, digital channels have been viewed as the cost-effective way to reach new customers mainly because the performance of ad campaigns could be directly tracked. But with new insights from attribution tools, this trend is changing. Attribution tools is the mechanism for determining your most effective marketing elements by knowing your customer journey – from the start till the end and all the digital touchpoints in between. As little as only five years ago, the lack of familiarity and available tools to navigate the many different digital channels kept competition, and therefore advertising prices, low. However, the exodus of brands leaving broadcast in favor of digital channels has increasingly made those channels more competitive and costly over time. There are simply fewer identifiable radio stations than over a decade ago. This growth in internet competition with traditional media channels is spearheaded by natural industry trends and the wide availability of tools to help companies in cyberspace self-serve and maximize opportunities. Naturally, this has led to less competition on traditional channels like radio. As more companies overlooked the traditional broadcast mediums, smart companies that were taking a truly multi-channel approach capitalized. Decreasing competition in radio placements simply meant that advertisers were able to get more customers for the same advertising dollar. Among all the traditional “broadcast” channels, radio is often able to deliver results far above most people’s expectations. Radio has a vast reach, with millions of listeners every single week which collectively deliver $12 in sales for every $1 spent on advertising. That’s a return that the best campaigns on any digital channel would be hard-pressed to match. What are conversion rates in social media from prospects to customers? The conversion rate is typically expressed as the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 200 visitors in a month and